Efficency- the optimum method from getting from one point to another

Efficency in the "Mcdonaldization" model is the optimum method from getting from one point to another(pg 17). Most people in todays society would agree that this is the ideal way to function in everyday life, there is less wasting of time. In theory this leaves the consumer with extra time in the day for more leisurely activities. The problem with a McDonaldized society is that efficiency is thrust upon a person so instead of choosing your own methods of efficiency, you are forced to accept the efficiency of the surrounding institutions.

"Ritzer uses the examples of salad bars: in essence, with a salad bar, you buy an empty plate, go to the bar and create the salad yourself. This is very efficient for the restaurant, but makes more work for the consumer. In other words you have to pay for the privilege of making your own salad."

Most would argue that in some cases this is more efficient, when you create your salad at the sald bar you recieve exactly what it is you want, there will be no mix up in your order and it will be done in the a timely manner of your choosing. Yet keep in mind, that this a reduction in the level of human interaction. Consumers are forced to deal with computers or salad bars and not people, training them to be better workers for the McDonaldized society.