Intro to "McDonaldization"

"McDonaldization...is the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world" (Ritzer 2000, 7). McDonaldization is present in nearly every aspect of society from Toys R Us, to USA Today. The late-night news program The Hour is a part of this McDonalized society, and we will further explore how and why this show is McDonalidized. The success of a McDonalized system lies in it's ability to produce these four components: efficiency, predictability, calculability, and control through nonhuman technology.
_Efficiency
_Predictability
-Calculability,
-Control through nonhuman technology
"can be thought of as the basic components of a rational system. However, rational systems inevitably spawn irrationalities" (Ritzer 2000, 20). In this presentation we will outline the irrationalities of rationality within the McDonalized television show The Hour, through the use of the four components of McDonaldization (efficiency, predictability, calculability, and control through nonhuman technology).